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This year’s campaign message is ‘No Need to Speed’ which is aimed at educating drivers about watching their speed to prevent accidents and save lives.
Brake points out that in a road traffic accident, 1mph can mean the difference between life and death, but we know that people still regularly break speed limits or travel too fast for the conditions of the road.
It is vital that drivers heed this warning – someone is injured on a UK road every four minutes, and vehicle speed plays a part in almost every crash.
This Road Safety Week, Brake is sharing the what, the why, and the where of speed, because whether you’re walking to school, riding on a country road or driving for work, the speed of traffic matters to your safety.
Why is speed so important?
According to Brake, the formula is simple. The higher the speed, the longer the stopping distance, the harder the crash and the greater the risk of death and injury. No Need to Speed is a reminder to everyone of how the speed they travel affects other people.
“There is always a temptation for drivers to speed up if they are running late or trying to save time. But the harsh reality is that driving too fast can ruin lives and rip families apart. Sadly, as a solicitor helping people and their loved ones deal with the aftermath of serious crashes, I know only too well the terrible toll speeding can have.”
Sadly, every 24 seconds someone is killed on a road and more than 1.3 million people die on the world’s roads every year. Road crashes are the leading cause of death for young people aged 5–29.
We can all play a part in raising awareness about the dangers of driving too fast and promoting the vital message that there is ‘No Need to Speed’.
For more information about Road Safety Week 2020, visit http://www.roadsafetyweek.org.uk/.
If you or a loved one has been injured in a crash that was not your fault, you may be able to make a personal injury compensation claim. Contact our expert team on: 0800 844 0777 or email firstname.lastname@example.org.