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Children from Preshute C of E primary school in Marlborough are supporting National Road Safety Week this week by taking part in a cycle helmet design competition organised by the Brain Injury Group. Local member of the Brain Injury Group, Novum Law, are working with the local school children to raise awareness of road safety and will be giving prizes to the best designs. In addition, every child who takes part will be given a fluorescent snap band to wear on their wrist to make them more visible in the dark.
“Road Safety Week is a great opportunity to remind parents and children of the importance of getting themselves seen and looking out for each other to try and prevent what can be the most devastating consequences of road traffic accidents. The children will all receive a high-viz snap band which will hopefully appeal to all ages, helping to make the children more visible but also to make them more aware of the need to take care for themselves and each other on our roads,” says Kim Chamberlain, Associate Solicitor at Brain Injury Group member firm Novum Law in Swindon. “Asking children to design a cycle helmet was a creative and fun way to convey this message to the children and ties in with the Brain Injury Group’s national campaign where we asked celebrities to sign and design a helmet in aid of Brake, the charity that runs National Road Safety Week.”
“We were pleased to run the competition idea from the Brain Injury Group as we know how vulnerable children are on the roads,” says Celia Hicks, Headteacher at Preshute C of E primary school. “I’m looking forward to seeing the children’s designs and choosing a winner, but the main aspect of this activity is to get our pupils thinking about cycle helmets and considering their own safety on the roads.”
Road Safety Week
The Road Safety Week 2014 theme, ‘look out for each other’, is about everyone, especially drivers showing patience, consideration and responsibility towards other road users. The charity ‘Brake’ is particularly urging drivers to protect people on foot and bike by slowing down to 20mph in communities, looking for a longer amount of time, taking it slow at junctions and bends and giving people plenty of room. People on foot and bike are also being encouraged not to take chances and make sure they can be seen.
Julie Townsend, deputy chief executive of Brake, said: “We’re delighted the Brain Injury Group and its members are getting involved with Road Safety Week and helping to spread the ‘look out for each other’ message to save lives on our roads. Local support for the road safety cause is vital if we are to achieve our goal of putting an end to road deaths and injuries and the terrible suffering they cause. We can go a long way to achieving this if we all commit to look out for each other on roads, especially drivers helping to protect those on foot and bike, who are most vulnerable.”
To see the celebrity helmets being auctioned by the Brain Injury Group on behalf of Brake, click here.
If you have been affected by a brain injury, visit the Brain Injury Group Website.